According to AIGA.com, Graphic Design is the art and practice of planning and projecting ideas and experiences with visual and textual content.
Basically, what I do is, I take ideas and I put together visual piece together to communicate what needs to be said. I take your message and present it in the best light possible.
Pretty much anything that is meant to communicate information can be designed professionally, from your logo and branding to wayfinding signs, to text-heavy programs, to book covers, magazines, and newsletters.
Graphic Design is an investment that can bring you huge results. Here are some of the things that you can expect from having the power of strong visuals on your side.
1. Great First Impressions.
Everyone knows the sage advice “never judge a book by its cover.” Let’s be honest, what is the first thing that we do when we come across something new? We make a snap judgment.
With good design, you can be confident you are communicating a level of class and professionalism to your potential customers, clients, or guests.
2. Brand Identity and Consistency
With a strong visual identity, your message will reverberate throughout your entire company or event. It fosters a sense of belonging and loyalty. Provide your team and audience with a sense of belonging and pride. Your audience will know that they are in good hands as soon as they see your colors.
3. Increased Recognition and visibility.
Frosted Flakes ™ or Sugary Crisps? Coca-Cola ™ or Pop Cola? Nyquil or generic?
Every day, millions of consumers routinely choose the more recognized and marketed products over their generic counterparts despite the fact that often times, the generic products are identical and cheaper. Why is this?
Simple. Brand Recognition. They know that Coca-Cola ™ stands for a refreshingly good time or that Nyquil ™ stands for the “best sleep you ever got with a cold”. They don’t know what the other brands stand for. Let your customers know what your brand stands for.
Pique the curiosity of potential clients by catching their eye with your ads. Make your posters and invitations appealing to potential guests and attendees. Increase your sales, revenues and client base by increasing the size of your audience.
You want your public to know what you are trying to say and you don’t have a lot of time to work with. You have a split second to grab their attention and a few minutes at most to engage them.
Will they get the information needed or will they give up after a few seconds of trying to decipher just what you are trying to say? With good design, you know you are communicating quickly and effectively.
Do You Need a Graphic Designer?
If you feel like you can benefit from any of the above-mentioned points, then the answer is yes.
Design is more than just making things look good. There is a subtle yet precise science behind it and it takes time to make things look good.
Professional graphic designers have years of study and practice under their belts as well as the tools to provide their clients with quality pieces.
Let FreeBananas do all the heavy lifting. Just provide me with your ideas and your message and let me get to work. If you're in need of a graphic designer, reach out and let's see what I can do for you.